News

This holiday season, Svensson partnered with Charlotte Rescue Mission to deliver Thanksgiving meal boxes and support local families in need.

In the world of high-tech greenhouses, Priva sees itself as the brain and nervous system of a greenhouse horticulture company: a system that controls everything a plant needs to thrive. From climate control to irrigation, from CO₂ to lighting, Priva connects and orchestrates the processes that enable growth. In this MasterKas interview, CEO Hans Peters discusses the balance between innovation and practical application, the changing role of the grower, and the future of the sector.

At Leen Middelburg Chrysantemums (LMC) in Made and the Westland region, the third generation is now in charge.  Barry (33) and his cousin Sander (32) took over the family business at a young age, after an intense period of illness and loss in the family. Today they manage five locations and are fully committed to scaling up, sustainability and data.  

On the outskirts of Erica, Drenthe, Inge Bergsma-de Vries, her two brothers, her husband, and her father run a modern 18-hectare cucumber farm. Drenthe Growers is not only a true family business but also a prime example of how to deliver top quality every day while working towards a sustainable future.

In Aguascalientes, Mexico, growers face a climate with cold winters that require heating and summers with high radiation and temperatures reaching up to 35 °C. In this context, JD Agro, a company founded in 2022, produces TOV tomatoes for export to the United States and Canada. With the screen Harmony 2845, JD Agro has achieved up to 45% gas savings and improved the greenhouse climate for tomato production.

Tiffany Meijer is Project Manager International Trade – Horti & Food at InnovationQuarter and works at Rotterdam Partners . In her role at both organizations, she supports companies from South Holland in their international ambitions. From her office in The Hague or Rotterdam, she connects innovative Dutch companies with international markets.

For ANSU Orchids, energy savings and precision go hand in hand. Working closely with Holland Scherming and Svensson, the nursery upgraded to the new Obscura 9970 FR A blackout screen, combining innovation, trust, and craftsmanship.

Energy use is a constant focus for greenhouse growers, but knowing whether your screen strategy is truly delivering savings can be difficult. That’s why Svensson developed Energy Monitor, a practical tool that shows the real impact of your screen decisions on energy consumption.

As greenhouse systems grow more complex, expert guidance is essential. Many growers don’t fully understand how tools like LED lighting, double screens, or vertical fans impact climate. They also may not know how to optimize these systems for energy savings without sacrificing crop quality, says Ton Habraken, climate expert at Svensson.

Arne van Aalst works as a Key Account Manager for North West Europe at Koppert. In this role, he liaises with major growers (associations) and subsidiaries in the Netherlands, Germany, Belgium, the UK, and Poland. He advises on sustainable solutions in integrated crop protection. In this MasterKas, he shares his vision on sustainable cultivation, European policy, and the future of the sector.

In 2024, the climate screen at one of TVA Growers' locations was replaced. Ferry Adegeest, together with his brother Marcel, opted for the installation of a Luxous Light FR, combined with the Energy Monitor. This wasn't the first time TVA had collaborated with Svensson; the relationship dates back to 2001.

In the world of propagation, success doesn’t begin in the retail market or even at the greenhouse where vegetables are grown to full size. According to Pieter van Dijk, Chief Technology and Innovations Officer at Ontario Plants, “We are the start of our customers' success.” And he means it, both literally and strategically.