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In conversation with...Hans Peters
In the world of high-tech greenhouses, Priva sees itself as the brain and nervous system of a greenhouse horticulture company: a system that controls everything a plant needs to thrive. From climate control to irrigation, from CO₂ to lighting, Priva connects and orchestrates the processes that enable growth. In this MasterKas interview, CEO Hans Peters discusses the balance between innovation and practical application, the changing role of the grower, and the future of the sector.
