Anyone stepping into Nursery Wouters immediately senses the scale and dynamism of the Dutch company. Three locations in the Netherlands, together covering around 47 hectares, a broad range of seasonal crops and an organisation that is constantly moving. “Our greenhouse never stands still for long”, says Coen Wouters. “Each season calls for different crops, different control strategies and different choices. That’s exactly what makes this work so interesting.”
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In conversation with...Hans Peters
In the world of high-tech greenhouses, Priva sees itself as the brain and nervous system of a greenhouse horticulture company: a system that controls everything a plant needs to thrive. From climate control to irrigation, from CO₂ to lighting, Priva connects and orchestrates the processes that enable growth. In this MasterKas interview, CEO Hans Peters discusses the balance between innovation and practical application, the changing role of the grower, and the future of the sector.
