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Ludvig Svensson North America is excited to announce the appointment of Dian Smith as the new General Manager, effective June 3rd. Based in Charlotte, NC, Dian brings a wealth of experience and a proven track record in the building products and home goods industry.

Dian is an accomplished, hands-on, executive with extensive experience leading businesses of all sizes, from startups to enterprises. Her expertise lies in consistently driving significant business growth through innovative product strategies and enhanced customer experiences.

In her role as General Manager of North America, Dian will oversee sales and operations of Svensson's United States and Canadian teams. She has a technical background, holding a Bachelor of Science in Physics from Miami University. Her strategic vision and leadership skills are set to drive Ludvig Svensson North America to new heights.

"We are thrilled to welcome Dian to our team," said Anders Ludvigson, CEO at Ludvig Svensson North America. “Her extensive experience in commercial roles and proven leadership will be invaluable as we continue to grow and innovate.”  

Dian Smith added, "I am excited to join Ludvig Svensson and lead the North American team. The company's commitment to innovation and quality aligns perfectly with my professional values. I look forward to integrating into the market and collaborating with growers and greenhouse suppliers across the United States and Canada."

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