A beautiful new year, but most of all: God Fortsättning!
We Swedes don’t like to keep hanging in times that have passed. That is one of the reasons we stop wishing everyone a Merry Christmas when Christmas Eve has passed. The same counts for New Year’s Eve, when the clock strikes midnight, we start wishing everyone a God Fortsättning or Happy Continuation, in English.
Through this message, that is exactly what we want to wish you. Because, it has been a period of trying times, the year 2022 hasn’t been easy. We, therefore, hope that the coming year is the best continuation after this year. That we can look forward to a new strong crop, a growing business, and a healthy life for you and your loved ones. We aren’t looking for extremes, we want to continue and flourish. In Swedish, we often use the word: ‘Lagom’, meaning: ‘just the right amount’. We hope that 2023 is going to be a year of Lagom. Not too much, or too little, just the right amount.
Svensson wishes you a God Fortsättning!