Published 11/5/2015

A calm atmosphere in a busy room

The Swedish Pavilion really made it at this year’s Tent London and Super Brands. Four days of impressions, meetings, and inspiration. And in the middle a calm oasis made of Swedish creativity and “simplicity”.


450 designers from 29 countries, 11 gallery shows and super global brands presenting a vast and diverse range of furniture, lighting, textiles and interior products for our 25,000 visitors to feast on. London Design week really got it all.

Svensson hanging fabric Mint decorated the Design Café in the Swedish Pavilion. Interior designers and architects showed great interest in Mint as well as our other collections of upholstery and curtain fabrics.

London Design week was a huge success and the Swedish Pavilion was well appreciated by the visitors. The Swedish Embassy expressed it like this:

I'm so happy that I got the chance to visit the design festival and the Swedish Pavilion, I was very impressed by the arrangement! I had a coffee at the Swedish Pavilion and was fascinated by the way you manage to create such a calm atmosphere in the center of a busy room. The combination of colors, materials, green plants and art pieces was very appealing to me; an interesting mixture of the Swedish "simplicity and creativity.

Embassy of Sweden

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