Intratuin in Holland is one of the first garden centers with a Deco Harmony screen. Combining the function of traditional climate screens for greenhouses with an attractive design, Deco Harmony enables garden centers to take the customer experience to the next level. We met this early adopter together with the installer, to find out about their experiences of this newly launched screen.
“We needed to replace the old screen in our garden center," tells Dave Van Luijken, manager at Intratuin – a garden center located in Zoetemeer in the Netherlands. “We saw samples of Svensson’s new Deco Harmony screen range and really liked them. It is a firm, high-quality screen cloth with a fresh and modern look. The wide lines look stylish and provide a calm ambiance.” However, it was the functionality and climate properties of the new Deco Harmony that was the determining factor for Dave and Intratuin.
"In summer, it’s helping to cool down the temperatures and diffuse the bright light into a smooth, even light,” tells Dave. “This does not only positively affect our customers, but is also a great advantage for the plants that can remain healthy for longer. In the winter time, the Deco screen will help to keep the heat inside, providing a pleasant temperature while saving us money. And the terracotta color makes the garden center look good. It provides our customers with a comfortable and cozy shopping experience.”
Textile vs polyester
Just like with their previous screen, Intratuin worked together with Holland Scherming to install the Deco Harmony. “They always give personal, tailored advice, which we really appreciate,” explains Dave. “They have been a reliable partner to us for years.”
“The installation of this screen was as usual, but the use of a polyester-based screen in a garden center was new for us,” says Peter Rense, Sales Manager at Holland Scherming. “Over the years, dust and condensation on the garden center roof often cause stains on a regular textile screen, but I expect this to be less prevalent with the Deco Harmony.”
White polyester screens have been used in horticulture for years, due to the screens shading and energy-saving properties. To add a nice visual design and appearance, like in this case with the Terracotta colored stripes on the Deco Harmony screen, provides the garden center with a warm atmosphere. “Customers can enjoy their stay and see products displayed in an agreeable light, hopefully making them stay longer and spend more.” Svensson’s Deco Harmony screen range is available in four different colors – Terracotta, Lavender, Yellow and Gray.
“I don’t know yet if our profit will increase," laughs Dave. “The Deco Harmony has been in place for one summer, so it’s too early to tell. I will use the decorative screen on grey or dark days the coming months.” Opening and closing of the screen is automated, but Dave often makes manual adjustments. He opens the screen a bit further in the warm greenhouse with annuals and pottery to increase the customer experience.
"We expect to save some energy in winter thanks to the new screen. We are happy with the makeover of our garden center with the new Deco Harmony, it makes a great difference."