Published 27/02/2017

The team of consultants has been expanded. An introduction to the new advisor, Lars van Baar.

Svensson's face is the consultant. He or she supports domestic and foreign installers and growers in choosing the right screens. The team of consultants has been expanded. An introduction to the new advisor, Lars van Baar.


“My role is to convince growers that screens contribute to
The New Cultivation”

Horticulture played an important role in the life of Lars van Baar (38). He has been earning his living “under glass” as a grower of roses and tomatoes since his studies. The rose is a common thread throughout his life. “I earned some cash when I was young and a greenhouse for roses was built nearby. The flower has been with me for 20 years.”

Are you a rose man?

He laughs at the question, but adds that he has also worked with tomatoes. “I have worked as a cultivation specialist at Combivliet for the last five years. I was responsible for a 12 ha greenhouse. After my studies (MAS Hoorn and HAS Dronten), I have always worked in rose greenhouses until I started at Combivliet.”

Worked in America for a while.

“I was done with my studies and began working as a rose grower in Oxnard, a city north of Los Angeles, California. Shortly after, I became a manager. I learned a lot during this period, but felt the need to continue developing in the Netherlands. I later started at Rozenkwekerij ‘De Rozenburg’ in Stompetoren.”

Co-owner of Rozenkwekerij Baarenburg and

“This was a very instructive period of my life. The rose market was already shrinking. We rowed against the current for six years. It hurts me to see how rose growing is moving away from the Netherlands to Africa. Rose growers are becoming scarce in the Netherlands. Do I see opportunities for them? Yes, if they focus exclusively on top quality and sustainability.”

How do you see the role of the consultant?

“Convincing growers who are still skeptical about The Next Generation Growing that the use of screens is extremely valuable. The quality of their products can not be better, but the energy consumption also decreases. Look at how companies like NS and Google are becoming more sustainable. Horticulture can and must not fall behind, especially because society demands that their food, plants and flowers are grown sustainably. How will I do this? By convincing growers with knowledge and hard figures. Big data becomes increasingly important.”

What is your added value?

“I have been an entrepreneur for years. I have learned all aspects of entrepreneurship and experienced a lot. This allows me to better understand the grower when he talks about his work. I also understand how decisions are made at a horticultural company. I also have a lot of experience as a grower in horticulture.”

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