Flower beards are here! Dutch orchid grower Sion tries a new grip in marketing. Six bearded men from the industry, were decorated with flower beards. Svensson's Ton Habraken was one of them.
Will flowers in facial hair be the trend of the year? The Dutch grower Sion teamed up with their agency and called six bearded men, all working in the horticultural and gardening industry for a quite odd photo session. Svensson consultant Ton Habraken was one of the models, decorated with orchids. The campaign hashtaged #flowerbeard is hitting social medias with many great pictures uploaded on Twitter.
Let's wait and see if Ton and the rest of the guys are trendsetters of not.